GRADUATE MARKETING CERTIFICATE PROGRAM

Program Overview

The SMU Cox Graduate Marketing Certificate Program is unlike anything offered in executive education in the Dallas / Fort Worth area. The program is differentiated by its integration of academic and hands-on learning. Classes are taught through a combination of methods, including the use of an MBA-level marketing textbook, case studies, team projects, and classroom discussions. We draw from the best of the Cox faculty and community business leaders to instruct GMCP courses. All participants have access to instructors and the program director to answer questions and provide insights. Many companies enroll their emerging leaders annually in the GMCP for continual development.

The Cox GMCP has bolstered the skills, savvy, and confidence of many professionals inside and outside the field of marketing; see how we can make a difference for you.