GRADUATE MARKETING CERTIFICATE PROGRAM
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Printable Version
GRADUATE MARKETING CERTIFICATE
PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
1ST TRIMESTER 2008/09
TEXT: Marketing Management by Philip Kotler and Kevin Keller
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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READINGS
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Sept. 8
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Ms. Judy Foxman
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A Marketing Orientation
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Sept.15
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Dr. Marci Armstrong
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Marketing Segmentation and
Product Positioning
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Chapters 8 & 10 (through
pg 321 only)
Bring ad samples
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Sept. 22
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Dr. Dan Howard
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Consumer Decision Making
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Chapters 6 & 7
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Sept. 29
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Dr. Tassu Shervani
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Strategic Marketing
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Oct. 6
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Mr. Steve Denson
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A Gain-Gain Approach
to Profitable Negotiation
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Handouts
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Oct. 13
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Dr. Marci Armstrong
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The Practice of Pricing
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Chapters 14 and
Computron Case
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Oct. 20
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Mr. James Kindley
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Case Study**
And Questions
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Case To Be Announced
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**Everyone will read the case for the October 20 class with Mr. Kindley.
For those taking the program for a grade, you will turn in an
analysis of this case before class starts on the 20th.
GRADUATE MARKETING CERTIFICATE
PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
2nd TRIMESTER 2008/09
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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READINGS
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Oct. 27
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Ms. Barbara Kincaid
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Marketing and the Law
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Handouts
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Nov. 3
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Dr. Dan Howard
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Integrated Marketing
Communications
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Chapters 17 & 18
BMW Z3 Case
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Nov. 10
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Dr. Marci Armstrong
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Driving Profitability by
Leveraging Your
Customer Base
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Chapter 5
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Nov. 17
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Dr. Daniel Howard and
Dr. Robert Britton
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Delivering Service Quality
American Airlines
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Handouts
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Dec. 1
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Mr. John Keehler
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Internet Marketing
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Dec. 8
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Mr. David Hall
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Advertising Allocations
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Dec. 15
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Mr. James Kindley
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Case Study**
And Questions
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Case To Be
Announced
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No class the week of November 24 – Thanksgiving week.
Holiday Break starts December 16, 2008 and
classes resume January 5, 2009.
We are off the week of January 19 for MLK Holiday.
**Everyone will read the case for the December 15 class with Mr. Kindley.
For those taking the program for a grade, you will turn in an analysis
of this case before class starts on the 15th.
GRADUATE MARKETING CERTIFICATE
PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
3rd TRIMESTER 2008/09
PharmaSim Computer Simulation
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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READINGS
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Jan. 5
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Dr. Edward Fox
Chip Besio
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Introduction to
PharmaSim
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PharmaSim: A Brand Management Simulation
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Jan. 12
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Dr. Edward Fox
Chip Besio
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Product Management and Competitive Strategy
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"PharmaSim Competitive Strategy" & Handouts
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Jan. 26
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Dr. Edward Fox
Chip Besio
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Group Decision Making
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Handouts
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Feb. 2
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Dr. Edward Fox
Chip Besio
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Consumer-Focused Decisions
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"Interpreting
Consumer Research"
& Handouts
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Feb. 9
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Dr. Edward Fox
Chip Besio
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Channel and
Distribution Strategy
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"Managing Your Retailers"
& Handouts
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Feb. 16
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Dr. Edward Fox
Chip Besio
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Discussion of
PharmaSim Write-up
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Handouts |
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Feb. 23
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Dr. Edward Fox
Chip Besio
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PharmaSim Panel
Discussion and Wrap-up
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Team write-up due
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** Please read the PharmaSim Case thoroughly before
class on January 5 for the team simulation.
Each team will turn in one case write-up on February 23.
Graduation is Monday, MARCH 2, 2009.
CONGRATULATIONS!
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