GRADUATE MARKETING CERTIFICATE PROGRAM
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Printable Version
GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
1ST TRIMESTER 2009/2010
TEXT: Marketing Management by Philip Kotler and Kevin Keller
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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September 14
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Dr. Marci Armstrong
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Marketing to Win in a
Challenging Economy
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September 21
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Dr. Richard Briesch
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Marketing Segmentation &
Product Positioning
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September 28
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Dr. Tassu Shervani
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Global Marketing Strategy
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October 5
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TBA
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Consumer Decision Making
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October 12
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Dr. Marci Armstrong
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Customer Satisfaction,
Retention and Loyalty
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October 19
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Ms. Judy Foxman
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Brand Equity
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October 26
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Mr. James Kindley
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Marketing Led Innovation
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GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
2nd TRIMESTER 2009/10
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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November 2
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TBA
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Delivering Service Quality
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November 9
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Dr. Glenn Voss
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The Practice of Pricing
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November 16
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TBA
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Integrated Marketing/Advertising
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November 18
Wednesday
(optional session)
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Mr. Dennis Grindle |
Managing Your Career
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November 23
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Dr. Zannie Voss
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Non-Profit Marketing
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November 30
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Dr. Richard Briesch
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Integrated Marketing/Sales
Promotion/Event Marketing
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December 7
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TBA
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Internet Marketing and
Social Media
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December 14
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Mr. James Kindley
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Capstone Case Study**
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Holiday Break starts December 15, 2009 and
classes resume January 4, 2010.
We are off the week of January 18 for MLK Holiday.
**Everyone will read the case for the December 14 class with Mr. Kindley.
For those taking the program for a grade, you will turn in an analysis
of this case before class starts on the 14th.
GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS
3rd TRIMESTER 2009/2010
PharmaSim Computer Simulation
** Please read the PharmaSim Case thoroughly before
class on January 4 for the team simulation.
Each team will turn in one case write-up on February 22.
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DATE
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PROFESSOR/SPEAKER
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TOPIC
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January 4
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Dr. Edward Fox
Mr. Chip Besio
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Introduction to
PharmaSim
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January 11
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Dr. Edward Fox
Mr. Chip Besio
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Product Management & Competitive Strategy
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January 25
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Dr. Edward Fox
Mr. Chip Besio
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Group Decision Making
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February 1
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Dr. Edward Fox
Mr. Chip Besio
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Consumer-Focused Decisions
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February 8
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Dr. Edward Fox
Mr. Chip Besio
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Channel &
Distribution Strategy
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February 15
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Dr. Edward Fox
Mr. Chip Besio
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Discussion of
PharmaSim
Write-up
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February 22
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Dr. Edward Fox
Mr. Chip Besio
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PharmaSim Panel
Discussion
& Wrap-up
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February 26
Friday
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Graduation Ceremony
Congratulations! |
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