GRADUATE MARKETING CERTIFICATE PROGRAM

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GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS

1ST TRIMESTER 2009/2010

 TEXT:  Marketing Management by Philip Kotler and Kevin Keller

DATE

PROFESSOR/SPEAKER

TOPIC

 September 14
 

Dr. Marci Armstrong
 

Marketing to Win in a
Challenging Economy
 

September 21

 Dr. Richard Briesch

Marketing Segmentation &
Product Positioning
 

September 28
 

Dr. Tassu Shervani

Global Marketing Strategy
 
 

October 5 

TBA

Consumer Decision Making

 

October 12

Dr. Marci Armstrong

 

Customer Satisfaction,
Retention and Loyalty 

October 19
 

Ms. Judy Foxman

Brand Equity

 

October 26
 

Mr. James Kindley

Marketing Led Innovation

                                                         


 


 
GRADUATE MARKETING CERTIFICATE PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS


2nd TRIMESTER 2009/10

 

DATE

PROFESSOR/SPEAKER

TOPIC

November 2

TBA

Delivering Service Quality 

 

November 9

Dr. Glenn Voss

The Practice of Pricing

 

November 16

TBA

Integrated Marketing/Advertising

 

November 18
Wednesday
(optional session)
 

Mr. Dennis Grindle Managing Your Career
 

November 23
 

Dr. Zannie Voss

Non-Profit Marketing

 

November 30

Dr. Richard Briesch

Integrated Marketing/Sales
Promotion/Event Marketing

 

December 7             

TBA
 

Internet Marketing and
Social Media
 

December 14

Mr. James Kindley

Capstone Case Study**

 


Holiday Break starts December 15, 2009 and
classes resume January 4, 2010.
We are off the week of January 18 for MLK Holiday.

 **Everyone will read the case for the December 14 class with Mr. Kindley.
For those taking the program for a grade, you will turn in an analysis
of this case before class starts on the 14th.

 


 
GRADUATE MARKETING CERTIFICATE
PROGRAM SCHEDULE
SMU/COX SCHOOL OF BUSINESS

3rd TRIMESTER 2009/2010

PharmaSim Computer Simulation

 ** Please read the PharmaSim Case thoroughly before
class on January 4 for the team simulation. 
Each team will turn in one case write-up on February 22.

DATE

PROFESSOR/SPEAKER

TOPIC

January 4

Dr. Edward Fox
Mr. Chip Besio
 

Introduction to
PharmaSim

January 11

Dr. Edward Fox
Mr. Chip Besio
 

Product Management & Competitive Strategy

January 25

Dr. Edward Fox
Mr. Chip Besio
 

Group Decision Making

February 1

Dr. Edward Fox
Mr. Chip Besio
 

Consumer-Focused Decisions

February 8

Dr. Edward Fox
Mr. Chip Besio

Channel &
Distribution Strategy
 

February 15

Dr. Edward Fox
Mr. Chip Besio
 

Discussion of
PharmaSim
Write-up
 

February 22

Dr. Edward Fox
Mr. Chip Besio
 

PharmaSim Panel
Discussion
& Wrap-up
 

February 26
Friday
 
Graduation Ceremony
Congratulations!
 

 

 

 

 

 





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