GRADUATE MARKETING CERTIFICATE PROGRAM

Program Format

You can take the GMCP course capsules over three consecutive trimesters beginning in September 2007. There is also a second trimester start on October 29. The course capsules consist of seven sessions held each trimester, meeting on Monday evenings from 6:30-9:30 pm. To qualify for the Certificate of Graduation, you must attend five out of seven sessions each trimester. If your business circumstances will not permit you to take course capsules over consecutive trimesters, you can spread the program over two years.

You may take the course with either a pass/fail option or for a letter grade. The requirement for pass/fail is attendance. To receive a letter grade, you must prepare a case analysis for each of the first two trimesters. All teams prepare an analysis of the competitive marketing simulation for the third trimester. Given the unique character of the GMCP, no course credit may be applied to any other graduate program.

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On-line Application
214.768.2722
marketingcertificate@cox.smu.edu