Creating and Sustaining a Service Culture
BLC/Disney Institute Program
December 6-12, 2008
Orlando, Florida
Course Description:
What is the Disney Approach? How can it be applied to virtually any business or industry? You have the unique educational opportunity to take part one of the most interactive, fun, and useful benchmarking experiences in the world today. Not only will you be able to see what Disney does, but you will also gain valuable insight into how they think about their business from both a strategic and tactical perspective. Whether you’re an experienced business professional or just entering the workforce, this opportunity will provide long-term value to you as an individual and to your organization.
All current Cox Graduate BLC Forum members are eligible to apply for the 2008 program when the BLC presents Leading and Sustaining a Service Culture in conjunction with the Disney Institute in Orlando, Florida.
Objectives:
- Explore and validate the fundamental business models that drive strategic decisions at the Walt Disney World® Resort, the number one vacation destination in the world.
- Focus on designing and sustaining an organizational culture that drives engagement, collaboration, and commitment.
- Immerse yourself in a “living laboratory” that connects theory to everyday practice.
- Participate in exclusive field experiences to both onstage and backstage areas to gain insight into all of the work required to execute a memorable vacation experience.
- Interact with key Disney Leaders to gain a personal perspective on leadership behaviors and their influence on culture and performance.
Who is eligible to attend? This program is exclusively for Cox Leadership Forum Members.
To be eligible for the scholarship money, you must have a minimum of a 3.20 at the end of Fall A, 2008. You can still attend the Disney Institute program if you have between a 3.00 and a 3.19, though you will not be eligible for any scholarships.
The BLC’s D-Team will hold an info session on Thursday, August 21, 2008. Applications will be available September 2008.
If you have further questions, please contact the BLC or a member of the D-Team. For 2008, D-Team members are: Laura Encarnacao (MBA '09), Sharada Guruvayurappan (MBA '09), Nimesh Porbandarwalla (MBA '09) and Becky Wofford (PMBA '09). Or you can always stop in to the BLC.
