JCPENNY CENTER FOR RETAIL EXCELLENCE

Objectives

  • To sponsor cutting-edge research of interest to retailers undertaken by the Center Staff, SMU Cox faculty, and leading academic researchers.
  • To raise the awareness of SMU Cox students about the many corporate opportunities available for business school graduates in the retailing industry.
  • To provide the educational support and internship opportunities necessary to develop future retail leaders.
  • To provide leading-edge information and retailing-related ideas to senior management and high-potential middle management in the business community through non-degree seminars.
  • To be an effective interface between SMU Cox, the University and the retail industry.

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