To sponsor cutting-edge research of interest to retailers undertaken by the Center Staff, SMU Cox faculty, and leading academic researchers.
To raise the awareness of SMU Cox students about the many corporate opportunities available for business school graduates in the retailing industry.
To provide the educational support and internship opportunities necessary to develop future retail leaders.
To provide leading-edge information and retailing-related ideas to senior management and high-potential middle management in the business community through non-degree seminars.
To be an effective interface between SMU Cox, the University and the retail industry.