The Edwin L. Cox BBA Leadership Institute, directed by Paula Strasser, provides leadership and communication skills that are essential to business organizations. Through three-hour classes Cox BBA students learn and practice key fundamental skills in topics such as: business presentations, leadership styles, accelerated learning, business writing, team building, integrity/trust, persuasive team presentations, sales and interpersonal relations.
While business education traditionally focuses on established classroom teachings, the Cox School of Business conceived the BBA Leadership Institute to take students beyond textbook theories and into real-life business situations. The classes are designed and facilitated in conjunction with visiting corporate professionals who represent leadership expertise from some of today’s progressive companies.
The BBA Leadership Institute assists students in enhancing personal and professional effectiveness as a student, as well as creating life long benefits for future careers. Students who actively participate in the BBA Leadership Institute understand the difference between those who lead and those who manage. Since the inception of the BBA Leadership Institute in Fall 2002, more than 1275 BBA students have participated in BLI offerings.
The Business Leader Development three-hour credit course focuses on improving students’ presentation skills and developing an effective standard presentation structure. To help students further assess their overall delivery skills, presentations are videotaped and coached by a certified instructor to enhance presentation skills. This three-hour course also includes teambuilding, leadership styles, integrity, accelerated learning, creativity, interpersonal relations, interviewing a corporate leader, and culminates with a Capstone Project.
Another three-hour BLI course, Business Communications, develops students business skills in written communications, critical and difficult conversations, business terminology and report writing, communication differences, persuasive team presentations and communicating through technology.
