| Title: |
The Subtle Side of Marketing: Getting in Touch
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| Author(s): |
Joann Peck, Suzanne Shu |
In a new research paper currently under review, Cox Marketing Professor Suzanne Shu and co-author Joann Peck of the University of Wisconsin-Madison explore the role of physical touch and its relationship to the endowment effect—when individuals value an object more highly because it is in their possession. |
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| Title: |
Assortment, Price, and Convenience: Modeling the Determinants of Store Choice
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| Author(s): |
Richard Briesch, Pradeep Chintagunta, Ed Fox |
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| Title: |
Advertising Decisions and “Children’s” Product Categories
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| Author(s): |
Eileen Bridges, Richard Briesch, Chi Kin (Bennett) Yim |
| Under review at Journal of Marketing |
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| Title: |
Profitable Private Label Marketing Strategies: Insights from Past Research and an Agenda for Future Research
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| Author(s): |
Raj Sethuraman |
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| Title: |
A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis
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| Author(s): |
William Cron, Roger Kerin, Raj Sethuraman |
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| Title: |
Positioning Store Brands against National Brands: Get Close or Keep a Distance?
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| Author(s): |
Raj Sethuraman |
| |
| Title: |
Every House a Warehouse: An Inventory Model of Multi-Store Shopping Behavior
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| Author(s): |
Ed Fox, Rich Metters, John Semple |
| Revised for submission to Journal of Marketing Research |
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