| Title: |
High Impact Advertising: Just Making Memories
|
| Author(s) : |
Nicole Montgomery, Priyali Rajagopal |
| |
| Title: |
Third Time’s a Charm: What’s in a Streak?
|
| Author(s) : |
Suzanne Shu |
| |
| Title: |
Cut Me Some Slack: To Exploit or Explore Competencies?
|
| Author(s) : |
Glenn Voss |
| |
| Title: |
Which “Loyals” Should be Treated as Royal?
|
| Author(s) : |
Ed Fox, Jacquelyn Thomas |
| |
| Title: |
The Subtle Side of Marketing: Getting in Touch
|
| Author(s) : |
Joann Peck, Suzanne Shu |
| |
| Title: |
Hidden Secrets of Brand Promotion
|
| Author(s) : |
Eileen Bridges, Richard Briesch, Chi Kin (Bennett) Yim |
| |
| Title: |
How Consumers Choose a Store: ‘Assortment Really Matters’
|
| Author(s) : |
Richard Briesch, Pradeep Chintagunta, Ed Fox |
| |
| Title: |
Cherry Picking: An Economically-Grounded Consumer Behavior
|
| Author(s) : |
Ed Fox, Steve Hoch |
| |
| Title: |
Consumers as Goal Seekers and Persuasion Sentries
|
| Author(s) : |
Meg Campbell, Amna Kirmani |
| |
| Title: |
Advertising Children's Products
|
| Author(s) : |
Eileen Bridges, Richard Briesch, Chi Kin (Bennett) Yim |
| |
| Title: |
What’s in a Brand Name? The Battle between National Brands and Store Brands
|
| Author(s) : |
Raj Sethuraman |
| |
