Executive Summary:
The concept of corporate culture has captured the imagination of executives and researchers alike.1 For executives struggling to manage organizational change, corporate culture has become an important tool. They realize that significant strategic or structural realignment cannot occur if it is not supported by the organization’s values and behavioral norms.2 Yet, culture has proved to be a subtle, intangible phenomenon—pervasive but difficult to manage or influence. Many managers have found that culture cannot be manipulated directly. |
