| Title: |
High Impact Advertising: Just Making Memories
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| Author(s): |
Nicole Montgomery, Priyali Rajagopal |
| |
| Title: |
Third Time’s a Charm: What’s in a Streak?
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| Author(s): |
Suzanne Shu |
| |
| Title: |
Cut Me Some Slack: To Exploit or Explore Competencies?
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| Author(s): |
Glenn Voss |
| |
| Title: |
Which “Loyals” Should be Treated as Royal?
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| Author(s): |
Ed Fox, Jacquelyn Thomas |
| |
| Title: |
Hidden Secrets of Brand Promotion
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| Author(s): |
Eileen Bridges, Richard Briesch, Chi Kin (Bennett) Yim |
Many brand managers are unaware that promotion of a brand name product actually does two things simultaneously. In the short term, it may work in favor of the promoted brand. But too much promotion of a strong brand can “de-value the entire product category,” as revealed in research by Richard Briesch of SMU Cox and co-authors. |
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| |
| Title: |
An Extension of Multiple Correspondence Analysis for Identifying Heterogeneous Subgroups of Respondents
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| Author(s): |
William Dillon, Heungsun Hwang, Yoshio Takane |
| Forthcoming in Psychometrika |
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| |
| Title: |
Optimal Inventory Policy with Two Suppliers
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| Author(s): |
Ed Fox, Rich Metters, John Semple |
| Forthcoming in Operations Research |
|
| |
| Title: |
Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
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| Author(s): |
Meg Campbell, Amna Kirmani |
| Journal of Consumer Research |
|
| |
| Title: |
Procedural Priming Effects on Spontaneous Inference Formation
|
| Author(s): |
Amna Kirmani, Michelle Lee, Carolyn Yoon |
| Journal of Economic Psychology |
|
| |
| Title: |
Cherry Picking
|
| Author(s): |
Ed Fox, Steve Hoch |
| Forthcoming in Journal of Marketing |
|
| |
| Title: |
A Cross-Country Construct Validation of Cognitive Age
|
| Author(s): |
Richard Bagozzi, Thomas Barry, Stuart Van Auken |
| Forthcoming in Journal of the Academy of Markeing Science |
|
| |
| Title: |
Spreading the Word: Investigating Antecedents of Consumers' Positive Word-of-Mouth Intentions and Behaviors in a Retailing Context
|
| Author(s): |
Thomas Barry, Tom Brown, Peter Dacin, Richard Gunst |
| Forthcoming in Journal of the Academy of Marketing Science |
|
| |
| Title: |
The Effects of Personalized Product Recommendations on Advertisement Response Rates: The “Try This. It Works!” Technique
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| Author(s): |
Dan Howard, Roger Kerin |
| Journal of Consumer Psychology |
|
| |
| Title: |
Consumer Spending and Shopping Across Retail Formats
|
| Author(s): |
Ed Fox, Len Lodish, Alan Montgomery |
|
|
| |
| Title: |
Recapturing Lost Customers
|
| Author(s): |
Robert Blattberg, Ed Fox, Jacquelyn Thomas |
| Journal of Marketing Research
|
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| |
| Title: |
Measuring National Brands’ Equity over Store Brands
|
| Author(s): |
Raj Sethuraman |
| Review of Marketing Science
|
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