Thomas E. Barry Ph.D.

Vita

Education
PhD, University of North Texas
MS, Southern Illinois University-Carbondale
BS, Southern Illinois University-Carbondale

Areas of Expertise
Marketing Communications Management;
Brands, Branding, and Brand Equity;
Customer Value, Satisfaction and Loyalty
Marketing Management
Startegic Marketing

Courses Taught
Fundamentals of Marketing
Marketing Management
Marketing Policy
Marketing Research
Sales Management
Personal Selling
Advertising Management
Principles of Advertising
Consumer Behavior

Industry Experience
AT&T, Advertising Effectiveness Research
Cliffs Notes, Total Quality Management
Crane Packing Company, Sales Correspondent
Dallas Police Department, Minority Recruiting Program
Department of Defense, Financial Research Intern
DFW Regional Airport, Organizational Development
Dr Pepper Company, National Marketing Audit, Sales Research
Hertz Corporation, Station Manager
Kasmir Fabrics, Sales and Consumer Research
Keystone Consolidated Inc., Board of Directors
Neiman-Marcus, Marketing and Consumer Research
North Park National Bank, Consumer and Market Research
Richardson Heights Baptist Church, General Marketing Management Consulting
Shalom Temple, Marketing Analysis
Sun Oil Company, Organizational Development Intern
TORO, Consumer Research
TRS International, General Marketing Management Consulting
University Computing Company, Marketing Research
Yamaha, Halliburton, Southwestern Bell, and Taco Bell (Expert Witness Research)

Current Research
"New Insights Into Japanese Seniors Through Ideal Age Segmentation," with Stuart Van Auken.

Journal Toward Excellence: The Edwin L. Cox School of Business at SMU, with Eugene T. Byrne

Selected Publications
"A Cross-Country Construct Validation of Cognitive Age," Journal of Academy of Marketing Science, with Stuart Van Auken and Richard P. Bagozzi.

"Spreading the Word: Investigating Antecedants of Comsumers'  Positive Word-of-Mouth," Journal of Academy of Marketing Science, with Tom J. Brown, Peter A.Dacin, and Richard F.Gunst.

 "One Way to Moderate Ceiling Effects," Quality Progress, with Richard F. Gunst, (October, 2003), 84-86.

"Comparative Advertising," The Advertising Age Encyclopedia of Advertising, Volume I, A-E, Fitzroy Dearborn Publishers, 2003

"In Defense of the Hierarchy of Effects: A Rejoinder to Weilbacher," Journal of Advertising Research, 42, 3, (May/June, 2002), 44-47.

"A Review and Critique of the Hierarchy of Effects," International Journal of Advertising, 1990, with Daniel J. Howard, reprinted in Marketing Communications Classics, Fitzgerald and Arnott, Business Press, London, 2000

"Distance Evaluation Effects in Advertising," Journal of Business and Psychology, 13, 1, 85-100, (1998) with Daniel J. Howard

"Some Intriguing Relationships in Business Teaching Evaluations," Journal of Education for Business, 72, 5, 303-312, (1997), with Rex Thompson

"An Assessment of the Trait Validity of Cognitive Age Measures," Journal of Consumer Psychology, IV, 2, 107-132 (1995), with Stuart Van Auken

"Twenty Years of Comparative Advertising in the United States," International Journal of Advertising, 12, 325-350 (1993)

 
Editorial Boards
Editorial Advisory Committee: Health Marketing Quarterly, Journal of Hospital Marketing, Journal of Professional Services Marketing, 1991-present
Editorial Board: Journal of Interactive Advertising, 1999-2000
Editorial Board: Journal of International Business Research, 1993-1994
Editorial Board: Marketing Abstracts, Journal of Marketing, 1977-1984Editorial Review Board: Journal of Advertising, 1991-present (reviewer since 1975)
Reviewer for: Journal of Current Issues and Research in Advertising, 1979-present
Occasional Reviewer for: Journal of Academy of Marketing Science
Occasional Reviewer for: Journal of Marketing Services
Occasional Reviewer for: Journal of Media Economics
Occasional Reviewer for: American Marketing Association
Occasional Reviewer for: American Academy of Advertising
 

• Alumni Appreciation Award, University of North Texas, 1997
• Outstanding Contribution to Advertising Research, American Academy of Advertising, 1995
• Golden Key National Honor Society, Honorary Membership, Southern Methodist University, 1993
• Charter Member, College of Business Administration’s Alumni Hall of Fame, Southern Illinois University, 1986
• Society for Advancement of Management, National Management Award, Southern Illinois University, Nominee, 1979, 1980, 1981, 1982
• Nicolas Salgo Award for Teaching Excellence, 1979
• Excellence in Research Award, Edwin L. Cox School of Business, 1978 (Nominee, 1976, 1977)
• Outstanding SMU Professor Award, 1974, 1978, 1983
• Off-Semester Research Grant, Edwin L. Cox School of Business, 1973-1983, 1986- 1989
• Business Applications Teaching Award, Wing Industries, 1976
• Office of Minority Business Enterprise, Department of Commerce Grant, 1972
• American Men and Women of Science
• Outstanding Young Men of America
• Who’s Who in Texas
• Who’s Who in Advertising
• Who’s Who Worldwide, 1992- 1995
• University of North Texas, Doctoral Teaching Fellow, 1967- 1970
• Academy of International Business
• Alpha Kappa Psi, Professional Business Fraternity
• American Academy of Advertising
• American Marketing Association
• Dallas-Fort Worth Chapter American Marketing Association
• Dallas-Fort Worth Japan-America Society
• Beta Gamma Sigma, Honorary Business Fraternity
• Golden Key National Honor Society
• Sigma Iota Epsilon, Honorary Management Fraternity  
• Alumni Appreciation Award, University of North Texas, 1997
• Outstanding Contribution to Advertising Research, American Academy of Advertising, 1995
• Golden Key National Honor Society, Honorary Membership, Southern Methodist University, 1993
• Charter Member, College of Business Administration’s Alumni Hall of Fame, Southern Illinois University, 1986
• Society for Advancement of Management, National Management Award, Southern Illinois University, Nominee, 1979, 1980, 1981, 1982
• Nicolas Salgo Award for Teaching Excellence, 1979
• Excellence in Research Award, Edwin L. Cox School of Business, 1978 (Nominee, 1976, 1977)
• Outstanding SMU Professor Award, 1974, 1978, 1983
• Off-Semester Research Grant, Edwin L. Cox School of Business, 1973-1983, 1986- 1989
• Business Applications Teaching Award, Wing Industries, 1976
• Office of Minority Business Enterprise, Department of Commerce Grant, 1972
• American Men and Women of Science
• Outstanding Young Men of America
• Who’s Who in Texas
• Who’s Who in Advertising
• Who’s Who Worldwide, 1992- 1995
• University of North Texas, Doctoral Teaching Fellow, 1967- 1970
• Academy of International Business
• Alpha Kappa Psi, Professional Business Fraternity
• American Academy of Advertising
• American Marketing Association
• Dallas-Fort Worth Chapter American Marketing Association
• Dallas-Fort Worth Japan-America Society
• Beta Gamma Sigma, Honorary Business Fraternity
• Golden Key National Honor Society
• Sigma Iota Epsilon, Honorary Management Fraternity