Raj Sethuraman Ph.D.

Education 
Ph.D., Northwestern University, 1989
M.B.A., Indian Institute of Management, Calcutta, 1981
B. Tech, Regional Engineering College, Trichy, 1979

Areas of Expertise
Price & Advertising Strategies
National Brand vs. Store Brand Competition
Marketing Generalizations
Statistical Analysis
Strategic Marketing

Courses Taught
Marketing Management
Marketing Research
Industrial Marketing
Introduction to Marketing
Sales Management
Marketing Models
Multivariate Statistical Analysis
New Product Development
Database Marketing

Current Research
Tradeoff between Price Promotion and Advertising
Competition Between National Brands and Store Brands
Measuring Brand Equity

Recent Consulting Engagements
Center for Non-Profit Management
Samsung - Wireless phone division
KPMG - Law firm
QUEST - Consortium of leading advertising agencies and consumer goods manufacturers including Coca Cola and Nestle.

Selected Recent Publications
“Private Label Marketing Strategies in Packaged Goods; Management Beliefs and Research Insights,” Marketing Science Institute Working Paper No. 06-108 (June).

“Succeeding in the Big Middle through Technology,” Journal of Retailing, 2005, 81(2), 107-111, with A. Parasuraman.
 “A Field Study Comparing Online and Offline Data Collection Methods for Identifying Product Attribute Preferences Using Conjoint Analysis,” Journal of Business Research, 2005, 58 (May), 602-610, with Roger Kerin and William Cron.
“Retail Competition,” invited book chapter in Retailing in the 21st Century, 2005, Springer, Heidelberg: Germany, pp. 193-210, with Edward Fox.
"Measuring National Brands’ Equity over Store Brands,” Review of Marketing Science, 2003, 1 (2), 1-26.

"The Asymmetric Share Effect: An Empirical Generalization on Cross-Price Effects," Journal of Marketing Research, 2002, 39 (August), 379-386, with V. Srinivasan.
"Does Manufacturer Advertising Suppress or Stimulate Retail Price Promotion? Analytical Model and Empirical Analysis," Journal of Retailing, 2002, 78 (4), 253-263, with Gerard Tellis.

"Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations", Marketing Science, 1999, 18(1), 23-41, with V. Srinivasan and Doyle Kim.

Editorial Boards
Journal of Retailing
Marketing Science (Ad-hoc Area Editor)
Review of Marketing Science
Journal of Modeling in Management

Ad-Hoc Reviewer
Journal of Marketing
Journal of Marketing Research
Management Science
Journal of the Academy of Marketing Science
Decision Science
Sloan Management Review
and several others

Grants, Honors & Awards

• Best Reviewer Award – Journal of Retailing, 2006
• Ford Fellowship – Highest University Research Award, 2006
• Marilyn and Leo F. Corrigan Jr. Professorship, 2005
• Research Excellence Award, SMU Cox School of Business, 2003
• Fortune Casuals Educator’s Fellowship award, Wal-Mart Center for Retailing Excellence, 2003
• Leo. F. Corrigan Jr. Faculty Research Fellowship, 2001, 2002
• Pease Foundation Grant, 1999
• Sheth Foundation Award for the best article, Journal of the Academy of Marketing Science, 1998
• Citation of Excellence - Highest Quality Rating Award from Anbar Electronic Intelligence, 1996
• John D.C. Little award for the best marketing paper in Marketing Science/Management Science, 1995
• William F. O'Dell award for the best paper in Journal of Marketing Research, 1991 (Runner up)
• National Competitive Grant on Pricing Research sponsored by the Marketing Science Institute, 1994
• Marketing Science Institute Grant, 1990, 1993