Roger A. Kerin Ph.D.
Education
Ph.D., University of Minnesota, 1973
M.B.A.University of Minnesota, l970
B.A., University of Minnesota, Duluth, l969 (Magna Cum Laude)
Areas of Expertise
Brand Management
Market Strategy
Product Management
Strategic Marketing
Courses Taught
Graduate/Undergraduate
Marketing Management
Marketing Fundamentals
Marketing Strategy
Consumer Behavior
Marketing Research
Sales and Business Forecasting
Product and Price Management
Consumer Product and Brand Management
Industry Experience
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Honeywell: Optoelectronics
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GTE (Telephone Operations)
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Electronic Data Systems
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Jones Blair Company
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Dresser Industries
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Tom Thumb Supermarkets
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Wal-Mart Stores
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Samsung Telecommunications America
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Ernst & Whinney
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Elcor Corporation
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Lone Star Steel
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Minyard Food Stores
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Southland Corporation (7-11)
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Faultless Spray/Bon Ami Company
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Southwestern Bell Mobile Systems
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Alcon Laboratories
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Frito-Lay
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Pearle Health Services
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Rockwell International
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Club Corporation of America
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Bozell & Jacobs
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Marion Laboratories
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Textron: Bell Helicopter
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Brinker International (Chili's)
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Recent Publications
"Marketing", Eighth Edition, Burr Ridge, IL: Irwin/McGraw Hill, 2006, with E. Berkowitz, C. W. Rudelius, and S. Hartley. Foreign language translations: French, Spanish, Portuguese, Italian, Russian, Polish, Chinese
"Strategic Marketing Problems: Cases and Comments," Eleventh Edition, Upper Saddle River, NJ: Prentice-Hall, Inc., 2007, with R. Peterson.
"Marketing: Sixth Canadian? Edition", Toronto: McGraw Hill - Ryerson, 2006, with E. Berkowitz, C. W. Rudelius, S. Hartley and F. Crane.
"Strategic Marketing and the Chief Marketing Officer," Journal of Marketing, October 2005
"Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Involvement," Journal of Marketing, October 2006, with D.Howard
Editorial Boards
Journal of Marketing, 1982- 1999
Journal of Marketing Research, 1982- 1990
Journal of the Academy of Marketing Science, 1991- 2002
Journal of Strategic Marketing, 1999- present
Journal of Retailing, 1985- present
Marketing Letters: A Journal of Research in Marketing, 1989- 1999
Journal of Business & Industrial Marketing, 1985- present
V.P. of Publications for: American Marketing Association, 1991- 1994
Editor for: Journal of Marketing, 1988- 1990
Grants, Honors & Awards
- Distinguished Fellow, Academy of Marketing Science
- Pi Gamma Mu, Honorary Society in the Social Sciences
- Alpha Iota Delta, Honorary Society in the Decision Sciences
- Delta Sigma Pi, Professional Business Fraternity
- Beta Gamma Sigma, Honorary Society in Business Administration
- Who's Who Among America's Teachers, 1998 Edition
- MERI Faculty Research Fellowship, 2007
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