Priyali Rajagopal Ph.D.
EDUCATION
PhD. in Marketing, The Ohio State University, Columbus OH, 2004 Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, 1994 Bachelor of Commerce, Narsee Monjee College, Bombay, 1992
ACADEMIC EXPERIENCE
Assistant Professor, Cox School of Business, Southern Methodist University, June 2004-present
HONORS AND AWARDS
Fellow, AMA Doctoral Consortium, Emory University, 2002 Pace Setter Award for academic excellence, The Ohio State University, 2002 William James Award for Best Graduate Poster, CogFest, The Ohio State University, 2002 Fellow, Albert Haring Symposium, Indiana University, 2002 Robert Bartels Fellowship, The Ohio State University, 2000-2004 PEGS Fellowship, The Ohio State University, 2002 Government of India National Merit Scholarship, 1987-1992 Narsee Monjee College Merit Award for Academic Achievement, 1988-1992
RESEARCH INTERESTS
Categorization, Counterfactual thinking, Memory, Information processing and Persuasion
PUBLICATIONS
Rajagopal, Priyali, Sekar Raju and H. Rao Unnava,“To do or not to do: Differences in the cognitive accessibility of action and inaction regrets.” Journal of Experimental Social Psychology (forthcoming)
WORKING PAPERS
Rajagopal, Priyali and Robert E. Burnkrant, “Consumer categorization and evaluation of ambiguous products”
Rajagopal, Priyali and Robert E. Burnkrant, “Priming effects of counterfactual thinking on message framing”
RESEARCH IN PROGRESS
“Attribute incongruity and product schemas” “Counterfactuals and creativity” “Imagination inflation and attitude strength” with Nicole Votolato
|