Priyali Rajagopal Ph.D.

EDUCATION

PhD. in Marketing, The Ohio State University, Columbus OH, 2004
Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, 1994
Bachelor of Commerce, Narsee Monjee College, Bombay, 1992

ACADEMIC EXPERIENCE

Assistant Professor, Cox School of Business, Southern Methodist University, June 2004-present

HONORS AND AWARDS

Fellow, AMA Doctoral Consortium, Emory University, 2002
Pace Setter Award for academic excellence, The Ohio State University, 2002
William James Award for Best Graduate Poster, CogFest, The Ohio State University, 2002
Fellow, Albert Haring Symposium, Indiana University, 2002
Robert Bartels Fellowship, The Ohio State University, 2000-2004
PEGS Fellowship, The Ohio State University, 2002
Government of India National Merit Scholarship, 1987-1992
Narsee Monjee College Merit Award for Academic Achievement, 1988-1992

RESEARCH INTERESTS

Categorization, Counterfactual thinking, Memory, Information processing and Persuasion

PUBLICATIONS

Rajagopal, Priyali, Sekar Raju and H. Rao Unnava,“To do or not to do: Differences in the cognitive accessibility of action and inaction regrets.” Journal of Experimental Social Psychology (forthcoming)

WORKING PAPERS

Rajagopal, Priyali and Robert E. Burnkrant, “Consumer categorization and evaluation of ambiguous products”

Rajagopal, Priyali and Robert E. Burnkrant, “Priming effects of counterfactual thinking on message framing”

RESEARCH IN PROGRESS

“Attribute incongruity and product schemas”
“Counterfactuals and creativity”
“Imagination inflation and attitude strength” with Nicole Votolato