Priyali Rajagopal Ph.D.

Education
PhD. in Marketing, The Ohio State University, 2004
Post Graduate Diploma in Management, Indian Institute of Management, Ahmedabad, 1994
Bachelor of Commerce, Narsee Monjee College, Bombay, 1992

Work Experience
Assistant professor, Southern Methodist University, 2004 – present
Instructor, The Ohio State University, 2001-2003
Brand Manager, Unilever, 1994 - 1998

Selected Honors And Awards
Who’s Who in America 2009
Who’s Who Among America’s Teachers, 2006-2007
Outstanding teaching in the BBA program, Cox School of Business, 2006-2007
HOPE Professor, SMU Office of Residence life and Student Housing, 2006
Fellow, AMA Doctoral Consortium, Emory University, 2002

Research Interests
Categorization, Counterfactual thinking, Memory, Information processing and Persuasion, New products

Publications
Rajagopal, Priyali, Sekar Raju and H. Rao Unnava (2006) “To do or not to do: Differences in the cognitive accessibility of action and inaction regrets.” Journal of Experimental Social Psychology, 42 (May), 302-313

Rajagopal, Priyali and Robert E. Burnkrant (2009) “Consumer evaluations of hybrid products,” Journal of Consumer Research, forthcoming.
 
Selected Working Papers
Rajagopal, Priyali and Jong Youn Rha, “Mental accounting of time,” under second review at the Journal of Economic Psychology

Raju, Sekar and Priyali Rajagopal, “Pledges and competitions as healthy eating interventions,” invited for second review at the Journal of Marketing

Rajagopal, Priyali and Nicole V. Montgomery, “The effects of imagery, false memory and experience on attitude strength,” invited revision from the Journal of Consumer Research

Service
Editorial review Board for the Journal of Business Research (Buyer Behavior) 2006-present
Editorial Review Board for Social Influence 2008 -