Marci Armstrong Ph.D.

Marci Armstrong is the Associate Dean for Graduate Programs, Cox School of Business, Southern Methodist University. Her responsibilities include strategic leadership of the MBA, Professional MBA, Executive MBA, MA/MBA in Arts Administration, JD/MBA, Lockheed Martin MBA, and MS in Accounting programs. Functional areas of responsibility include admissions, student services, international programs, diversity, and career management

A six-time teaching award honoree, Marci teaches Marketing courses to Cox School MBA students and is also an experienced executive education instructor and consultant. She has focused most recently on strategic and measurement issues of Customer Relationship Management (CRM) to create and maximize customer loyalty and profitability. Over the last decade, her consulting and executive education clients have included Andersen Consulting (now Accenture), Anheuser Busch, Boeing, ChemLime, EDS, Edward Jones, GreatBanc, Maritz, Mechanical and Service Contractors Association, Michigan Bankers Association, Monsanto, National Cachecard, Nortel Networks, Pioneer Telephone Cooperative, SBC Communications, Sold on St. Louis, and Tripos Associates.

Prior to joining SMU, Marci was a marketing faculty member and administrator at the Olin School of Business, Washington University in St. Louis. Marci’s Ph.D. in Management Science (focused on solving marketing problems with quantitative methods) was earned from the University of Texas at Dallas. Previous corporate experience includes financial services at Texas Commerce Bank and non-profit marketing at the Museum of Northern Arizona.