Glenn Voss Ph.D.

Education                                       

Ph.D. in Marketing, Texas A&M University, December 1994
M.A. in Economics, University of California, June 1990
M.M. in Hotel Administration, Cornell University, June 1986
B.A. in Communications, Rowan University, June 1980

Areas of Expertise

Marketing Strategy
Relationship Marketing
Retail Pricing
Research Methods

Courses Taught

Marketing Management
Marketing Strategy
Pricing
International Entrepreneurship
Electronic Marketing
Retail Management

Academic Publications

Voss, Glenn B., Deepak Sirdeshmukh, & Zannie Giraud Voss (2008), "The Effects of Slack Resources and Environmental Threat on Product Exploration and Exploitation,” Academy of Management Journal, forthcoming.

Seiders, Kathleen, Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal (2007), “SERVCON:  Development and Validation of a Multidimensional Service Convenience Scale,” Journal of the Academy of Marketing Science, 35 (March) 144-156.

Voss, Zannie Giraud, Daniel M. Cable, and Glenn B. Voss (2006), “Organizational Identity and Firm Performance: What Happens when Leaders Disagree about ‘Who We Are?’” Organization Science, 17, Nov-Dec (6), 741-755.

Voss, Glenn B., Mitzi M. Montoya-Weiss, and Zannie Giraud Voss (2006), "Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry,” Journal of Marketing Research, 43 (2), 296-302.  Featured in “For Love or Money,” Stanford Social Innovation Review, Fall 2006.

Seiders, Kathleen, Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey (2005), “Do Satisfied Customers Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 68 (October), 26-43.  Finalist for the Best Services Article Published in 2005 Award.

Voss, Zannie Giraud, Glenn B. Voss, and Christine Moorman (2005), "An Empirical Examination of the Complex Relationships between Entrepreneurial Orientation and Stakeholder Support," European Journal of Marketing, 39 (9/10), 1132-1150.

Seiders, Kathleen and Glenn B. Voss (2004), "From Price to Purchase: Is your retail price promotion strategy aligned with your positioning goals?" Marketing Management, November-December, 38-43.

Grewal, Dhruv, Julie Baker, Michael Levy, and Glenn B. Voss (2003), "The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores," Journal of Retailing, 79 (4), 259-68.

Montoya-Weiss, Mitzi M., Glenn B. Voss, and Dhruv Grewal (2003), "Determinants of Online Channel Use and Overall Satisfaction with a Relational, Multichannel Service Provider," Journal of the Academy of Marketing Science, 31 (4), 448-458.

Voss, Glenn B. (2003), "Formulating Interesting Research Questions," Journal of the Academy of Marketing Science, 31 (3), 356-59.

Voss, Glenn B. and Kathleen Seiders (2003), "Exploring the Effect of Retail Sector and Firm Characteristics on Price Promotion Activity," Journal of Retailing, 79 (1), 37-52. Featured in the Spring 2003 Intelligence section of Sloan Management Review.

Voss, Glenn B. and A. Parasuraman (2003), "Conducting Measurement Validation with Experimental Data: Cautions and Recommendations," Marketing Letters, 14 (1), 59-73.

Baker, Julie, A. Parasuraman, Dhruv Grewal, and Glenn B. Voss (2002), "The Influence of Multiple Store Environment Cues on Perceived Merchandise Value and Purchase Intentions," Journal of Marketing, 66 (April), 120-141.

Voss, Zannie Giraud and Glenn B. Voss (2000), “Exploring the Impact of Organizational Values and Strategic Orientation on Performance in the Nonprofit Professional Theatre Industry,” International Journal of Arts Management, (Fall), 62-76.

Voss, Glenn B., Daniel M. Cable, and Zannie Giraud Voss (2000), "Linking Organizational Values to Relationships with External Constituents: A Study of Nonprofit Professional Theatres," Organization Science, (May/June), 330-47.

Voss, Glenn B. and Zannie Giraud Voss (2000), "Strategic Orientation and Firm Performance in an Artistic Environment," Journal of Marketing, 64 (January), 67-83.

Woodside, Arch C. and Glenn Voss (1999), “Modeling Innovation, Manufacturing, Diffusion, Adoption/Rejection (IDMAR) Processes for New Medical Technologies,” International Journal of Healthcare Technology Management, 1 (1/2), 200-08.

Voss, Glenn B., A. Parasuraman, and Dhruv Grewal (1998), "The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges," Journal of Marketing, 62 (October), 46-61.

Voss, Glenn B. and Zannie G. Voss (1997), “Implementing a Relationship Marketing Program: A Case Study and Managerial Implications,” Journal of Services Marketing, 11 (4), 278-298. Outstanding Paper Award Winner.

Editorial Boards

Journal of the Academy of Marketing Research
Journal of Retailing
Journal of Service Research

Grants, Honors & Awards

French American Cultural Exchange Fund Grant, 2007
Outstanding Reviewer Award, Journal of the Academy of Marketing Science, 2003-06; 2000-03
Outstanding Reviewer Award, Journal of Retailing, 2006
Marketing Science Institute Research Competition on Nonprofit Marketing, 2006
National Science Foundation Innovation and Organizational Change Grant No. SES0217874, 2002
Marketing Science Institute Grant, 2002
Best Overall Paper and Best Retailing Paper Award, Academy of Marketing Science, 2002
The Aspen Institute Nonprofit Sector Research Fund Grant, 2000
Best Paper Award, Technology & Marketing Track, American Marketing Association, 2000
Outstanding Paper Award, Journal of Services Marketing, 1998
Best Paper Award, Services Marketing and Retailing Track, American Marketing Association, 1996
Marketing Science Institute Research Grant, 1993
Texas A&M Center for Retailing Studies' Research Grant, 1993-94