Erin O. Patton
Education
M.B.A., Southern Methodist University, 2006
B.S.J, Northwestern University, 1991
Areas of Expertise
Sports Marketing & Sports Management
Brand Management
Product Marketing & New Product Launches
Consumer Behavior
Marketing Strategy
Strategic Partnerships & Athlete Endorsements
PR & Brand Image
Courses Taught
Sports Marketing
Industry Experience
Founder & Principal, TMG (Brand Management Consulting Firm) 2002 - Present
GM, Nike, Inc/Jordan Brand 1995 - 2000
SVP, Edelman PR Worldwide (Consumer Marketing/Sports & Entertainment Practice) 2000-2002
Honors & Awards
- Footwear News Launch of the Year, Starbury 2007
- Advertising Age Launch of the Year, Starbury 2007
- American Marketing Association Edison Best New Product Award, Jordan Brand 1998
- United Nations Honorable Mention, 1995
- International Public Relations Association (IPRA), 1995
- International Association of Business Communicators (IABC), 1994
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