William R. Dillon Ph.D.

Education
Ph.D., City University of New York, 1976
M.B.A., Bernard M. Baruch College of the City University of New York, 1973
B.A., Hunter College of the City University of New York, 1970

Areas of Expertise

Marketing Research
Segmentation/Product Positioning
New Product Forecasting
Latent Class Modeling
Structural Equation Modeling
Choice Models


Courses Taught

Analytical Methods for Understanding What Customers Value
Analytical Methods for New Product Development
Marketing Management
Marketing Research


Recent Publications

"Inferring Latent Brand Dependencies”, Journal of Marketing Research, co-authored with Ulf Bockenholt (February 2000), 37, pp. 72-87.

"Extending Discrete Choice Models to Incorporate Attitudinal and Other Latent Variables," Journal of Marketing Research, co-authored with Kalidas Ashok and Sophie Yuan (February 2002), pp. 31-46.

"Understanding the Role of Brand-Specific Associations and General Brand Impressions in Customer-Based Brand Equity," Journal of Marketing Research, co-authored with Thomas J. Madden, Amna Kirmani and Soumen Mukherjee (November 2001), pp. 415-30.

"Intelligent Data Mining for Customer Relationship Management," Australian Journal of Intelligent Information Processing Systems, co-authored with K.W. Wong, B. Griner, and T.D. Gedeon (Autumn/Winter 2001), 7, pp 64-71.

"Inferring Latent Brand Dependencies," Journal of Marketing Research, co-authored with Ulf Bockenholt (February 2000), 37, pp. 72-87.

Books
"Essentials of Marketing Research", (with T. Madden and N. Firtle), Homewood, IL: Irwin, 1993.

"Marketing Research in a Marketing Environment", (with T. Madden and N. Firtle), Homewood, IL: Irwin, Third Edition, 1993.

"Multivariate Analysis: Methods and Applications", (with M. Goldstein), New York: John Wiley and Sons, Inc., 1984. Second Edition in preparation.

"Discrete Discriminant Analysis", (with M. Goldstein), New York: John Wiley and Sons, Inc., 1978.


Editorial Boards
Journal of Marketing Research
Marketing Letters

Grants, Honors & Awards