Amna Kirmani Ph.D.

Education
Ph.D., Stanford University, Graduate School of Business, 1988
M.B.A., Cornell University, Graduate School of Management, with Honors, 1984
B.A., University of Maryland, College Park, Communication Arts, with Honors, magna cum laude, 1979

Areas of Expertise
Consumer Behavior
International Marketing

Courses Taught
International Marketing
Consumer Behavior
Marketing Management

Publications

Kirmani, Amna, Michelle Lee and Carolyn Yoon (forthcoming), "Procedural
Priming Effects on Spontaneous Inference Formation," Journal of Economic
Psychology.

Kirmani, Amna and Meg Campbell (2004), "Goal Seeker and Persuasion
Sentry: How Consumer Targets Respond to Interpersonal Marketing
Persuasion," Journal of Consumer Research, 31 (3).=20

Dillon, William R., Thomas J. Madden, Amna Kirmani and Soumen Mukherjee (2001), “Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attitude Effects and Their Relationship to Brand Equity,” Journal of Marketing Research, November. Won the Paul Green Award.

Campbell, Margaret and A. Kirmani (2000), "Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent," Journal of Consumer Research, 27 (1), 69-83.

Kirmani, Amna and Akshay R. Rao (2000) "No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality," Journal of Marketing, 64 (2), 66-79. Won the Maynard Award.

Kirmani, Amna and Hans Baumgartner (2000), "Reference Points Used in Quality and Value udgments,” Marketing Letters, 11 (4), 299-310.

Kirmani, Amna, Sanjay Sood and Sheri Bridges (1999), "The Ownership Effect in Consumer Responses to Brand Line Stretches," Journal of Marketing, 63 (1), 88-101.

Brown, Tom and Amna Kirmani (1999), "The Influence of Pre-encounter Affect on Satisfaction with Anxiety-Provoking Encounters," Journal of Service Research, 1 (May), 333-346.

Kirmani, Amna and Baba Shiv (1998), "The Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration," Journal of Consumer Psychology, 7 (1), 25-47.

Kirmani, Amna (1997) "Advertising Repetition as a Signal of Quality: If It's Advertised So Often, Something Must Be Wrong," Journal of Advertising, XXVI (3), 77-86. (Won Best Paper Award in the journal.)

Boulding, William and Amna Kirmani (1993), "A Consumer-Side Experimental Examination of Signalling Theory," The Journal of Consumer Research,(20) 1, 111-123.

Kirmani, Amna and Peter Wright (1993), "Procedural Learning, Consumer DecisionMaking and Marketing Communication," Marketing Letters, 4 (1), 39-48.

Kirmani, Amna (1990), "The Effect of Perceived Advertising Costs on Brand Perceptions," The Journal of Consumer Research, 17(September), 160-171.

Kirmani, Amna and Peter Wright (1989), "Money Talks: Perceived Advertising Expense and Expected Product Quality,"
The Journal of Consumer Research, 16 (December), 344-353.

Working Papers

Kirmani, Amna and Akshay R. Rao, “Empirically Examining the Consumer Behavior Underpinnings of Signaling: The Case of Low Introductory Prices.”

Editorial Boards
Journal of Marketing Research
Journal of Marketing
Journal of Interactive Marketing
Ad hoc reviewer: Journal of Consumer Research, Management Science
ACR Program Committee: 1994,1997, 2001, 2004

Grants, Honors & Awards

• Journal of Marketing Research, Paul Green Award, 2002
• Journal of Marketing, Maynard Award 2000
• Journal of Advertising, Best Paper Award, 1997
• Faculty Research Excellence Award, Cox School of Business, 2000
• Corrigan Junior Faculty Fellowship, SMU, 1999, 2000
• AMA Doctoral Dissertation Competition, Honorable Mention, 1989
• AMA Doctoral Consortium Fellow, 1987