Marketing is the study of how to facilitate exchanges between one business and another and between business and consumers. Though usually associated with advertising, marketing is actually much broader. Key marketing activities include designing new offerings, modifying existing offerings, pricing, logistics, sales management, and gathering market information. These and other marketing activities are grounded on a foundation of understanding the customer -- who are they today and likely to be tomorrow, what do they want, how people decide what to buy, and what happens after people make a purchase. Quality of instruction is excellent. In addition to teaching in the undergraduate program, all marketing faculty also teach at the masters level and in the executive development programs in the Dallas area and throughout the country. The opportunities for developing skills important to personal development are extensive. The ability to critically evaluate a situation and arrive at a considered opinion is developed in the context of cases describing situations business leaders face today. Oral communication skills are developed through in-class discussion and formal individual and group presentations. Most courses in marketing call for students to interact with the business community in conducting research projects and company industry analysis. Students are frequently required to function within a group or team. Opportunities for students concentrating in Marketing include positions in sales, retail management, advertising, as well as, products, revenues, and corporate marketing.

 
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