This course provides students with the knowledge and skills necessary for selecting viable opportunities and evolving them into high potential concepts and business models. Topics include: 1) identifying opportunities; 2) evaluating opportunities; 3) evaluating markets; 4) developing a powerful value proposition; 5) creating a sustainable competitive advantage; 6) creating market-pull through channels; 7) developing powerful and successful business models; and 8) evolving an insightful sales forecast. Prerequisite: None.
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