This course offers students an introduction to management and marketing of the nonprofit/non-governmental organization (NGO) sector with a global perspective. More savvy understanding of NGO management is critical to the survival and stabilization of both humanity and the environment. Strategic orientation, stakeholder theory, organizational values, funding management, segmentation, strategic alliances, and entrepreneurship are examined through case studies of nonprofits/NGOs worldwide. The objectives of this course are for students to gain a comprehensive understanding of how NGOs are organized, how they manage their various stakeholder relationships for maximum impact, and how they can lead social change. Prerequisite: Marketing Management.
