This course will examine the major marketing issues and opportunities facing companies who sell products outside their domestic markets. Students will learn both the theories and strategies that guide marketing in foreign environments as well as the analytical tools required in practicing global marketing. The emphasis of the course will be on decisions companies make about product, price, place and promotion in foreign markets. In the process, students will learn about economic, political, cultural and legal differences among nations as they affect marketing opportunities and operations. The material covers both American and foreign companies doing business in developing and developed countries.
