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Focuses upon one area of the marketing mix-advertising. Experiential learning is emphasized and students are required to develop an advertising campaign for a client. Small groups form advertising agencies with students assuming the roles of account executive, creative director, research director, media director, and promotion director. Each "agency" competes for the client's account. Students may not receive credit for this and CCAD 4375. Prerequisite: MKTG 3340 and Corequisite: MKTG 3342.
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