This course explores why people buy what they buy. It provides an in-depth examination of the consumer decision-making processes and the factors that influence those processes. It examines how people make product-related decisions and the information utilized to make those decisions. The course is taught from a consumer psychology perspective and shows how that perspective can be applied to business. It reviews and explains influence tactics and techniques marketers can use to stimulate purchases. It is a lecture course (no cases or class projects are involved).
