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This course serves as an introduction to electronic business, that is, the use of network technologies (including the Internet) to facilitate value creation and strategic positioning. As this definition implies, an introduction to e-Business deals with technical issues as well as business or strategic issues. In this course, technical topics include the infrastructure requirements of the Internet (e.g., protocols, standards, and security) and Internet-based applications (e.g., electronic payment systems, search engines and personalization technology). Business strategy topics include business models, online marketplaces, and disintermediation of the value chain, web 2.0, the 3-D web, customer co-production, peer production, digital goods, and social networking.
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