MKTG 4345-001

Sports Marketing


Department : Marketing (MKTG)
Offered :   Fall 2008 semester
Credit Hrs :   3.0
Instructor :   Foxman



 
  Course Description:  
   
 
MKTG 4345 SPORTS MARKETING 3.00 units
 An exploration of sports marketing from two perspectives:  the marketing of sport and the marketing through sport.  Focuses on key issues including fan segmentation, branding, licensing, and sponsorship.  Prerequisite:  MKTG 3340
 Requirements  
 Prerequisite:  MKTG 3340
 
     

Class Times:

  • Monday from 2 PM to 3:20 PM in room 356 Maguire
    Wednesday from 2 PM to 3:20 PM in room 356 Maguire
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