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SMU’s Cox School Offers Business Boot Camp for Non-Business Majors Summer Business Institute Celebrates 5th Anniversary

DALLAS (SMU) -- To give recent and soon-to-be graduates a competitive edge in today’s tight job market, the Division of Executive Education at SMU’s Cox School of Business offers the Summer Business Institute (SBI), a four-week business boot camp for non-business majors to be held June 4-30, 2006.

Now in its fifth year, SBI is designed for non-business majors„osuch as those in the liberal arts, communications, engineering, the fine arts, or sciences„owho have completed their junior or senior years in college or who have recently graduated. The program offers a challenging and comprehensive curriculum coveringthe most essential topics of business. Students will learn the business skills that not only complement their major fields of study but boost their résumés, creating more competitive and employable job candidates.

“The skills learned in the Summer Business Institute provide the leverage needed to successfully compete in the job market,” said Frank R. Lloyd, associate dean of SMU Cox Executive Education. “We have designed this program so that non-business majors can balance their specialization, whether liberal arts or science, with business skills and enter the workforce as knowledgeable and well-rounded employees. This program is an intensive learning experience, covering critical business knowledge.”

During the four-week program, students will concentrate on the “hard skills” of business, including accounting, finance, marketing, management and operations. The program offers 40 class sessions, including Accounting Principles, Market Pricing and Demand, Understanding Annual Reports, Brand Management, E-Commerce, Evaluating Financial Performance, and Investment Decision Making. Cox School faculty members, all experts in their subject areas, will teach the Summer Business Institute sessions. Besides developing these hard business skills, students will learn career planning strategies and tactics to assist them in their future job searches.

The SMU Cox Summer Business Institute is one of the only programs of its kind in the Southwest. Students may attend on either a residential or a non-residential basis. Applicants must have completed at least three years of college before attending. For more information or to apply online, visit www.exed.cox.smu.edu.