MEDIA RESOURCES

SMU Cox Celebrates 18^th Anniversary of One-of-a-Kind
Graduate Marketing Certificate Program

Dallas (SMU) — The SMU Cox School of Business’ Graduate Marketing Certificate Program (GMCP) proudly celebrates its 18^th birthday this year. Unique to the DFW Metroplex, this one-of-a-kind program was designed for people interested in increasing their marketing skills and gaining exposure to the latest marketing advances and trends.

Throughout the last 18 years, the GMCP has provided professionals with the marketing tools necessary to increase their effectiveness in the workplace and advance their careers in an ever-changing business world. Program participants have come from some of the area’s leading companies,including American Airlines, CBS, Ebby Halliday Realtors, Hunt Oil, JCPenney, Texas Instruments, The Dallas Morning News, and The Richards Group, and many.

Classes are taught through a combination of methods, including the use of an MBA-level marketing textbook, case studies, team projects, and classroom discussions. The program draws upon the best of the Cox faculty and community business leaders to instruct GMCP courses.

Arvis Miller, a graduate of the GMCP and an employee at the Sewell Motor Company, said, “The GMCP is a well thought out program.It instructs the novice and enlightens the executive. The GMCP also emulates MBA studies and current world issues. It is a must for anyone who wants to be on the forefront!”

Participants can take three course capsules over three consecutive trimesters. The course capsules consist of seven sessions held each trimester, meeting on Monday evenings from 6:30-9:20 p.m. Classes for the upcoming program start on September 11, 2006

For more information on the GMCP, please contact Ginny Shearin at 214-768-2679 or visit http://marketingcertificate.cox.smu.edu.

About SMU Cox

SMU’s Cox School of Business offers a full range of business education programs, including BBA, full-time MBA, Professional MBA (PMBA), Executive MBA (EMBA), Master of Science in Management (MSM), and Executive Education. The school also offers a number of unique resources and activities for students, ranging from its Business Leadership Center (BLC), Caruth Institute for Entrepreneurship, Maguire Energy Institute, and American Airlines Global Leadership Program (AAGLP) to its Associate Board Executive Mentoring Program and an international alumni network with chapters in more than 20 countries. SMU Cox is ranked among the top business schools nationally and internationally by major publications, including BusinessWeek, The Economist, Financial Times, Forbes, The Wall Street Journal, and U.S. News & World Report.

About SMU Cox Executive Education