MEDIA RESOURCES

CONTACT: communications@mail.cox.smu.edu

WHO: Brian G. Dyson, vice chairman and chief operating officer of The Coca-Cola Company, joined the Company in Venezuela in 1959, working in South America, the Caribbean, and Mexico. He has held several positions in the Company, including president of Coca-Cola USA, the Company’s U.S. soft drink division; president of Coca-Cola North America; president and CEO of Coca-Cola Enterprises (CCE); and vice chairman of CCE. Mr. Dyson retired from the Coca-Cola system in 1994, but remained active as a consultant to the Company. In August of 2001, he came out of retirement and accepted the position of vice chairman and chief operating officer of The Coca-Cola Company.

The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. Along with Coca-Cola, recognized as the world's best-known brand, The Coca-Cola Company markets four of the world's top five soft drink brands, including diet Coke, Fanta, and Sprite. Through the world's largest distribution system, consumers in nearly 200 countries enjoy The Coca-Cola Company's products at a rate of more than 1 billion servings each day.

WHEN: Thursday, October 10, 2002
Presentation/Lunch: 12 p.m. (noon)

WHERE: Fairmont Hotel
International Ballroom

WHAT: The Management Briefing Series has provided the Dallas community with a forum of speakers influential in business, economic, and political arenas. Previous speakers have included former President George Bush, Alan Greenspan, Lee Iaccoca, Steve Forbes, Hugh McColl, Richard Grasso, and Donald Carty.

HOW: This event is open to the public. Individual tickets are $55 and $400 for a table of eight. To make reservations or for additional information on future programs and prices, please contact Andrea Smith at 214-768-4266 or visit our Website at http://www.cox.smu.edu/mbs.