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SMU's Cox School Announces Graduate Marketing Certificate Program Registration

Over the last 11 years, the Graduate Marketing Certificate Program at SMU’s Cox School of Business has bolstered the marketing confidence, savvy, and competency of many individuals inside as well as outside the marketing field. Delivered by the same faculty and guest lecturers who teach in the school’s nationally ranked MBA program, this course includes lectures, team-based marketing simulations, and discussions rarely found outside the MBA classroom. Applications for this year’s program, which begins September 11th, are now being accepted.

A unique aspect of the program is the continuing opportunities offered to Marketing Certificate alumni. They are invited to attend any classes offered in subsequent years. Programmatic changes are always being made to reflect changes in the marketplace. Alumni are able to stay current by revisiting some of these sessions. Additionally, a yearly alumni reception with guest speaker is scheduled.

Program participants include professionals from Fortune 500 companies, mid-size companies, entrepreneurial start-ups, and non-profit organizations. Some of the organizations from which participants come include EDS, Texas Instruments, American Heart Association, Nortel Networks, The Salvation Army, TXU, KPMG, The African American Museum, Tricon/Taco Bell, and the National Multiple Sclerosis Society.

The course is offered on Monday evenings, 6:30 – 9:00 p.m., over three consecutive eight-week trimesters. For more information, call Barbara Campbell at 214-768-2722 or visit the Web site at www.cox.smu.edu/certificates/graduatemarketing.