MEDIA RESOURCES
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DATE: January 14, 2005
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Andrea Hugg
(214)768-4474
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OR
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Lindsay Hogan
(214)768-1794
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COX SCHOOL OFFERS FREE HALF-DAY TELECOMMUNICATIONS EXECUTIVE BRIEFING "THE COMPETITIVE BATTLEFIELD IN TELECOMMUNICATIONS"
WHAT: A free half-day executive briefing on the competitive environment within the telecommunications industry. This session will provide an overview of many of the topics covered in the school’s series of telecom programs including: Fundamentals of Telecom, Advanced Management for Telecom Executives – Value Creation in a Competitive Environment, and The Telecommunications Battlefield – Emerging Landscape in the Telecommunications Industry.
WHY: Briefing presenter Lokesh Sehgal, Executive Director of the Institute for Communications Research and Education, Inc. (I-CORE) explains, "In today’s arena, customers are turning into competitors, and competitors are becoming partners; in essence, the boundaries between friend and foe are increasingly blurred in the telecommunications industry. And not unlike the rules of the real road, competitors in the rearview mirror are often closer and larger than they appear. However, it is the blind spot that typically causes the most problems."
WHO: Sehgal directs I-CORE, an organization engaged in development and delivery of educational programs, research, and consulting in the telecommunications and electric utility industries. Sehgal is the former Senior Marketing Advisor to the U.S. Commerce Department and has advised companies including AT&T, Motorola, Harris, GE, DuPont, Boeing, Microsoft, Multitech, and U.S. West.
Where: Arthur Andersen Gallery - Fincher Building - Cox School of Business at SMU - 6212 Bishop
When: Tuesday, August 31, 1999, 7:45 – 8:30 a.m. Breakfast , 8:30 a.m. – 12:00 p.m. Presentation
Special Note: Executives and managers from non-telecommunications-related firms are welcome as well. Perhaps the comments of a few past participants in these programs best illustrates their value to those outside of the industry. A sales representative whose customers include telecommunications firms said, "I had stopped attending Richardson Chamber of Commerce meetings because I couldn’t "communicate" or understand what everyone from the Telecommunications Corridor were talking about. After attending your program, I went to the next Chamber meeting and was able to carry on a conversation."
An employee at JP Morgan was able to "wow" some of his co-workers in New York by asking a few "innocent" questions about security and diminished bandwidth on cable modems. He also threw out a couple of acronyms. His telecom analyst pulled him aside afterward and asked how he knew this stuff.
Sponsoring organization: The internationally ranked Executive & Management Development Division of SMU’s Cox School offers a series of telecommunication programs for industry executives and managers as well as for those business representatives who do business with the telecommunications industry.
