MEDIA RESOURCES

Cox in the News: A brief sampling of SMU Cox press coverage

Investors Business Daily 3/13/2007
“JCPenney found big bucks”
Ed Fox, marketing professor and director of the JCPenney Center for Retail Excellence, discussed the lasting effect of JCPenney founder, James Cash Penney.“Penney is obviously an icon on the order of a Sam Walton (ofWal-Mart) or a Stanley Marcus (of Neiman Marcus),” said Fox.

WFAA-TV Ch. 8 (ABC) 3/12/2007
“Keeping control in interviews”
Paula Hill-Strasser, director of the Business Leadership Center, and Joicy Lu, full-time MBA student, discussed the importance of non-verbal language in first impressions and interviews.“You have to stay focused,” said Hill-Strasser. “It’s very important to look the interviewer in the eyes and always smile,” Lu said.

San Antonio Express-News 3/8/07
“Time change dawning a bit early”
Strategy and Entrepreneurship Professor David Croson commented on the technological effects of the new daylight saving time, including the need for patches in all time and calendar-oriented software.“It’s like a mini-Y2K,” he said.

Associated Press 2/27/2007
“New Fraser bill would require PUC approval of future utilities sales”
James Smith, Cary M.Maguire Chair in Oil and Gas Management, discussed TXU’s success as the foremost energy producer in Texas and the financial strain that its barely deregulated monopoly had on Texans.“Residential customers often pay higher rates simply because they don’t compare the rates charged by different companies,” said Smith. “If you’re not shopping carefully, the companies will charge what they can.”

KTVT – TV Ch. 11 (CBS) 2/14/2007
“CEOs live the high life with executive perks”
Mel Fugate, management and organizations professor, discussed some of the many perks that come along with being the CEO of a major company and why they occur.“The worst answer, but the true answer, is because everybody else does it,”Fugate said.

KTVT Ch. 11 (CBS) 2/6/2007
“Frequent Flyer Miles ‘Marketing Genius”
Dan Howard, chair of the marketing department, discussed the marketing masterpiece that airlines have created with their frequent flyer programs.“The airlines have created not only loyalty, but they have effectively generated their own currency,” said Howard.

Associated Press 1/27/2007
“Texas university offers Hispanic marketing major”
The Cox School was noted as being one of only a handful of schools in the country that offers a Hispanic marketing course. Other universities include DePaul, Florida State, and Our Lady of the Lake in San Antonio, which now offers a Hispanic marketing major.

USA Today 1/16/06
“Big bashes for little darlings; In some circles, birthday parties have gone wild”
Marketing Department Chair Dan Howard commented on the economic impact of the trend in elaborate birthday parties.“It’s created a new industry,”Howard said.“It is real, and it has made an impact on the economy.”

Associated Press 1/12/06
“Office Etiquette: Tuning out at work”
Management and Organizations Professor Mel Fugate commented on employees who wear headphones while on the job. “Some people say, ‘I put on the headphones. I have a monotonous job and that keeps me entertained or more stimulated and therefore I’m more productive. It blocks out all the distractions and background noise and allows me to focus more,’” Fugate said. “But the argument on the other side is, well, if you’re sitting there listening to music, is that impeding your workflow or your productivity?”

Cox In the News - First Quarter 2006 Items

Cox In the News - 2005 Items