MEDIA RESOURCES

Cox in the News

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Investors Business Daily 3/13/2007 
“JCPenney found big bucks” 
Ed Fox, marketing professor and director of  the JCPenney Center for Retail Excellence,  discussed the lasting effect of JCPenney  founder, James Cash Penney.“Penney is  obviously an icon on the order of a Sam Walton  (ofWal-Mart) or a Stanley Marcus (of  Neiman Marcus),” said Fox. 

WFAA-TV Ch. 8 (ABC) 3/12/2007 
“Keeping control in interviews” 
Paula Hill-Strasser, director of the Business  Leadership Center, and Joicy Lu, full-time  MBA student, discussed the importance of  non-verbal language in first impressions  and interviews.“You have to stay focused,”  said Hill-Strasser. “It’s very important to  look the interviewer in the eyes and always  smile,” Lu said. 

San Antonio Express-News 3/8/07 
“Time change dawning a bit early” 
Strategy and Entrepreneurship Professor  David Croson commented on the technological  effects of the new daylight saving  time, including the need for patches in all  time and calendar-oriented software.“It’s  like a mini-Y2K,” he said. 

Associated Press 2/27/2007 
“New Fraser bill would require PUC  approval of future utilities sales” 
James Smith, Cary M.Maguire Chair in Oil  and Gas Management, discussed TXU’s success  as the foremost energy producer in  Texas and the financial strain that its barely  deregulated monopoly had on Texans.“Residential  customers often pay higher rates  simply because they don’t compare the rates  charged by different companies,” said Smith.  “If you’re not shopping carefully, the companies  will charge what they can.” 

KTVT – TV Ch. 11 (CBS) 2/14/2007 
“CEOs live the high life with executive perks” 
Mel Fugate, management and organizations  professor, discussed some of the many perks  that come along with being the CEO of a  major company and why they occur.“The  worst answer, but the true answer, is because  everybody else does it,”Fugate said. 

KTVT Ch. 11 (CBS) 2/6/2007 
“Frequent Flyer Miles ‘Marketing Genius”
Dan Howard, chair of the marketing department,  discussed the marketing masterpiece  that airlines have created with their frequent  flyer programs.“The airlines have created  not only loyalty, but they have effectively  generated their own currency,” said Howard. 

Associated Press  1/27/2007 
“Texas university offers  Hispanic marketing major” 
The Cox School  was noted as  being one of  only a handful of schools in the country  that offers a Hispanic marketing course.  Other universities include DePaul, Florida  State, and Our Lady of the Lake in San  Antonio, which now offers a Hispanic  marketing major. 

USA Today 1/16/06 
“Big bashes for little darlings; In some circles,  birthday parties have gone wild” 
Marketing Department Chair Dan Howard  commented on the economic impact of the  trend in elaborate birthday parties.“It’s created  a new industry,”Howard said.“It is real,  and it has made an impact on the economy.” 

Associated Press 1/12/06 
“Office Etiquette: Tuning out at work” 
Management and Organizations Professor  Mel Fugate commented on employees who  wear headphones while on the job. “Some  people say, ‘I put on the headphones. I have  a monotonous job and that keeps me entertained  or more stimulated and therefore  I’m more productive. It blocks out all the  distractions and background noise and  allows me to focus more,’” Fugate said.  “But the argument on the other side is,  well, if you’re sitting there listening to  music, is that impeding your workflow or  your productivity?”

Cox In the News - First Quarter 2006 Items

Cox In the News - 2005 Items